How to Create a Winning Logo

5 min read

Logos are the quickest way to get your company noticed. Think about it, the moment you see the bitten apple symbol or a curvy “M” you know it is Apple and McDonald’s. It is exactly this instant recall value that a winning logo offers companies. So, here’s our guide to designing a remarkable logo for logo designers from Bangalore, Delhi, Mumbai or anywhere else in the world. Logos are the quickest way to get your company noticed. Think about it, the moment you see the bitten apple symbol or a curvy “M” you know it is Apple and McDonald’s. It is exactly this instant recall value that a winning logo offers companies. So, here’s our guide to designing a remarkable logo for logo designers from Bangalore, Delhi, Mumbai or anywhere else in the world.

Search for sources that inspire the graphic designer in you!

In this age of internet everything is just a click away. The problem is to find out the most suitable answer to your problem from the plethora of information available. Thus, to help you in the best possible way here is a list of websites and sources that can immensely help you!

1. Learn Logo Design

This site is a treasure trove for all the graphic designers out there! Created by graphic design blogger Ian Paget, the site is essentially a tutorial on logo design and brand identity. If you are craving for some inspiration right now visit this site and explore the ideas and lose yourself.

2. Graphics.com

As the name suggests, this site lets you explore everything on graphic design. Articles, blogs and news can provide you with all the information and inspiration that you require on logo designing. What more? You can flip through the logo samples in their pages to get inspiration for designing the best logos for your clients.

3. Logo of the day

Famous Graphic designer Jacob Cass has a treat for all you graphic designers out there! This site was first launched in 2008 and has since published a unique and newly designed logo everyday based on Cass’s and site’s design community’s choice.

4. LogoMoose

LogoMoose is a community for graphic designers and features top-notch logo designs of leading graphic designers globally. In case you are running out of design ideas then you are just a click away from finding ideas for your next best design, learn and incorporate!

5. Logoed

Like the sites mentioned above, Logoed too features best logo designs. This one-page site is home to some amazing designs that can get your creative juices flowing instantly.

Designing a winning logo? Understand the business well!

Logo is not merely placing the brand’s or company’s name in a design. Logo is a signature of the brand and, therefore, it is very important to understand the brand persona. Whenever you are creating a logo understand the core value of the business and what purpose it serves for its niche? All these will certainly help you imagine, visualize and create the graphical representation and you can click the right idea instantly. Logo designers are what fashion designers for individuals are; you have to create the perfect and right customized dress for your customers which they will approve just as it is ready!

Key factors to keep in mind while creating a logo

Here are some pointers that will help you create a great logo:

• Keep it simple

Logos must be simple and not complex as their purpose is to stay in the customer’s mind. Thus, when you are designing your logo just keep in mind not to overdo the design, rather make sure it has enough clarity and flexibility. One small glance must be enough to attract its customers.

• Use updated tools

Remember to design your logo according to the latest design trends. The internet has plethora of sites which provides graphic designers with latest information’s on logos. Also it is important to note which design elements are in vogue such as curved lines or abstract designs, Color split, Ellipses, Fades, Doubles, among others.

• Color speaks volume

Yes it does! Each color has its own connotation and implication. Opting for bright color tones may not always serve your purpose, while dull colors may suppress your brand voice. Colors can make your brand stand out or make your logo fall flat and look bland. For instance, most of the companies involved in the food industry have red as their primary color – Pizza Hut, McDonald’s – and consulting companies usually go for shades of blue and yellow – KPMG and EY. Therefore, choose wisely!

• Is it catchy enough?

When you create a logo you must keep in mind that your logo is attractive and grab attention. We remember some iconic logos like Coca-Cola and Pepsi, what is so different about their logos? They are simple yet so appealing and that is the reason it instantly connects and stays in the mind of a viewer.

• A logo to remember

Lastly, your logo should have instant recall value – the toughest challenge any designer faces. All the elements, font, symbols and colors should work so well together that the logo stays in the customer’s mind. If you crack this, you have a winning logo in your hand!

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