A lot has changed in the work scenario today. These days more and more professionals are switching to freelancing. They have good reasons to do so as well. Freelancing gives you the opportunity to work in your own space and time zone. It lets you work from home or coffee shops and helps you make more money than a regular job since you can work for multiple clients on different projects at the same time. This has not only led to a rise in the number of self-employed people in the world but has also given companies a chance to hire people on a project-to-project basis. One industry that has seen an increasing number of freelancers more than others is the graphic design industry.
When it comes to working with freelancer graphic designers, you and your company needs to make sure that you deal with them differently than you do with your regular employees. Listed below are few hacks which will help you work with them better.
5 Hacks to help you work better with a freelance graphic designer.
- List of Freelancers for Projects
If you want to work with freelancers, as a rule of the thumb, you should have a few shortlisted freelancers who you can trust for the quality of their work. You cannot wait for a project to start and then begin looking for freelance graphic designers since it will cause unnecessary delays.
Keep a list of a few experienced freelancers that you can trust for important projects and a few newbies or starters for smaller projects. You can outsource the hiring of freelance designers to recruitment companies as well. This will save you time since they already have a database of skilled people looking for opportunities like the one you are providing.
- Clear and Effective Communication
When you hire a freelance graphic designer, there are chances that you will not be getting project updates from them on a daily or weekly basis. You can set up a schedule but the freelancer might have already started working on the project based on the requirements. If you are not clear about your expectations from the design clearly, there are chances that the designer will create a design that does not match your needs completely. Most freelancers offer one or two edits for free and charge fees for modifications. You can save a lot of time and money by sending them your requirements in non-ambiguous and clear words. The quality of design brief plays an important role in the outcome of the project.
- Timeframes and Deadlines
Freelance graphic designers are busy people, working with different clients and managing multiple projects at a time. If you do not set up a schedule, there are chances that they will not give priority to your project and your work will not finish on time. Setting up a final deadline with a few timelines where the designers need to send you a project update can help you know the status of your project.
Many companies find that linking payments with project deadlines helps them get their work done on time. If the designer does not deliver the project on time, a fixed percentage, set at the time of signing the contract, can be deducted from their payment.
- Control and Creative Freedom
Graphic designers are creative people and need the freedom to express their ideas. However, you need to provide a direction to their imagination instead of letting them run it. This will ensure you get something unique along the lines of what you are looking for.
You also need to balance out the extent of control you want to exercise on the project while granting a creative freedom to the freelance graphic designer you have hired. When you want modifications to a design, you must present your ideas in a respectful manner instead of criticising the design completely, since most designers feel strongly about their work.
- Project and Yearly Budget
Whether you are a small company or a big one, you must make sure that the projects are completed on time and within the given budget. Hiring freelance graphic designers can help you get your projects completed on time but you need to keep an eye on the expenses too since hiring freelancers can be expensive. If you have an in-house team, ensure that you use their skills and capabilities to the maximum extent possible before looking outside for help.
Keeping a limited budget per project for freelancers can also ensure that you do not go overboard. If you can find a freelancer who is willing to work with you on a long-term basis, you might be able to cut down the expenses slightly as compared to working with different freelancers for each one of your projects.
Most freelance graphic designers are self-driven and motivated individuals who give their best in every project. Each client brings them the opportunity for a great feedback and a route to future projects which is why you can expect them to be committed to your project completely. You only need to work accordingly with your freelancer to get the work done as per your requirements.
[You can also read: Importance of Graphic Design in New Age Media]