Business Cards play a vital and strategic role in sales. They are like your silent sales partner.. They help in building up strong business relationships and clients remember you even if they have declined your offer during a meeting. A strong business card also leaves you with a golden opportunity to break a business deal in the future. Read on to know the top 5 reasons why your business card fails to turnaround.
Top 5 reasons why business card fails to create magic
1. Company logo, tagline not in sync with the company website.
Your company logo and tag line are the first things a client will notice. Outdated and mismatched tag line and company logo gives a negative feeling and most likely you will end up not getting the offer!
Hence, it’s important to create a good logo and an effective tag line which very well describes your company. Company logo and tag lines are important assets of the company and shouldn’t be taken casually.
2. Use of poor quality card.
Have you ever noticed cheap thin plastic cards, cards made of cheap papers? how do they feel in your hand and in your wallet? No good right? Your business card should be as unique as your product and your selling strategy. Printed matter on shoddy business cards fade away much rapidly than on good quality cards. Cards of poor quality, land sooner into dustbins, taking away your potential chance of a business deal. Hence go for a good quality paper while printing your business cards. Remember, they key is to let your card serve as a memory hook for your clients!
3. No image on your business card.
As rightly said, “An image is a worth a thousand words”. So is the importance of image on your business card. Image makes your business cards stand out of the competition. Imagine a plain card with a plain text. It is boring and not eye catchy at all. Images draw much required attention to your card. So, get your ticket size image printed on the business card. A ervice personnel’s image induces confidence and belief on the service.
4. Important message not highlighted
Business cards with inappropriate display of important information are as good as crap. Ever noticed business cards with clumsy display of important information? You would feel like throwing such cards away. The information you want your customer to read first must be prominently displayed, it must visibly take the first place. Important information like your name, contact details, fax details, email id, address should catch the attention of your customer. Your information helps the client build a relationship with you and your company. Company tag line has to be latest and in the correct format, but it can take a second place, and its font size can be smaller than that of contact information.
5. Card designs- too common!
Cards with common designs look very bland. Most of them get forgotten and thrown away. Your business card must stand out, it must define your profession. Common designs in rectangular plain colored cards are easy but they lack effort. Hence, design your business card well, invest some time in designing it. You can also reach out to a graphic designer for this purpose. Make your card stands out of the competition, make it as unique as your product and as unique as your business.
A customer must remember you from the business card. Invest some efforts in designing your business card, do a complete quality check on all parameters of the business card including the material, look and feel, print quality, etc. and do a thorough review of the printed matter. Distribute some cards, take feedback and improvise the feedback in your business card. Start your sale with confidence and you will surely reap the results.
[You can also read : 13 Reasons You Need a Great Business Card]